Hero · full bleed
A content still that respects the no-hands-on-camera rule
Fabricare internship · Project 03 of 3 · 2026
Owner's taste, measured performance.
The test
12 videos, 25 days, two hypotheses
- Group A reversal openings vs Group B problem demonstrations
- Owner's rules: no employee hands on camera, no tutorials
Working with one decision-maker · ~200 words
Beauty shot as the payoff, not the hook
- What outperformed, and the search-driven top post
- Reframing the finding so the owner could act on it
- Military terminology accuracy over any single video
Stills
One or two content stills, no hands on camera